Business & Sports Discourse Matt Chittim and Jason Macaluso

We are beyond excited to welcome Jen Ator to the show. Jen is the editor-in-chief at Women's Running Magazine and a force within the running community. After a decade at Women's Health, Jen took over Women's Running in April, 2019. Since then the running scene has seen fantastic highs and depressing lows. In this episode, Jen describes Women's Running's niche, free vs. paid content, balancing customers wants with creative/unique content, and much more. You can see her team's work at www.womensrunning.com.



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New York Road Runners slashed their work force last week, to the dismay of all and the the surprise of few. In this episode, Jason and Matt discuss the corporate ramifications of race cancellations and what, if anything, can be done to save the elite racing season.



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Over the past year, Tracksmith, a small running-based clothing brand based out of downtown Boston, has made a series of moves to elevate its brand within running community. From working with a large cohort of the Olympic Marathon Trials Qualifiers, signing Mary Cain and Nick Willis, starting the Tracksmith Fellowship Program, and more. In this episode we take a deep dive into those moves, what it means for the the company, its ideal costumer, and the culture brand wants is working hard to cultivate.



Follow Jason:

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Twitter - https://twitter.com/rambling_runner

Track is back! Well, kind of.

A bevy of top track athletes made there way to Texas to take part in the AP Ranch High Performance Invitationals. The series of "meets" were a interesting display of creativity in the face of contractual issues and requirements. The races resulted in some excellent performances. Michael Norman and Brianna Rollins-McNeal, in particular, really set the track ablaze. The races were also littered with athletes checking boxes that are requirements in their sponsorship deals. It wasn't their fault, just the way that the game 

In this episode we also talk about what many of these athletes are going to face on December 31 - uncertainty over their sponsorship contacts that are about to expire. Without formal 2020 meets and COVID uncertainty it will be a whole new world.



Follow Jason:

Instagram - https://www.instagram.com/business_sports_discourse/

Twitter - https://twitter.com/jaymacsportsbiz 



Follow Matt:

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Twitter - https://twitter.com/rambling_runner

Cross country seasons are starting to get cancelled and postponed across college and high school ranks. What are athletes to do? In this episode Jason and Matt have some fun throwing out creative ideas for socially distanced distance running and team competitions. 



Follow Jason:

Instagram - https://www.instagram.com/business_sports_discourse/

Twitter - https://twitter.com/jaymacsportsbiz 



Follow Matt:

Instagram - https://www.instagram.com/rambling_runner/ 

Twitter - https://twitter.com/rambling_runner

As we progress through the age of athlete empowerment, organization/unionization has made it's way to triathlon, track & field, and CrossFit. The top athletes in all three sports have made a big push recently, especially over the past two weeks, to create a dynamic where competitors come together to advocate for changes within their sport in one voice. At least, that is the goal. In this episode we talk about the sports and organizations differ, what they are doing well, current and future challenges, and where we think this is heading.



Follow Jason:

Instagram - https://www.instagram.com/business_sports_discourse/

Twitter - https://twitter.com/jaymacsportsbiz 



Follow Matt:

Instagram - https://www.instagram.com/rambling_runner/ 

Twitter - https://twitter.com/rambling_runner